John F. Clark 
To survive in the competitive market, an organization has to undertake various routes. Planning events at frequent intervals are one of them. A well-thought event is to remind your audience of your mission and tell them why you exist in the industry.
A good selection of venues can highly contribute to the success of your event. It will decide the number of attendees for your event and shape their overall experience at the gathering. However, finding the right venue is nothing short of a challenge. Most event planners have to dedicate a large chunk of their time and budget to find a perfect venue.
So, before you begin your search for an appropriate venue, here are few things to consider –
Event Goals
When you plan any venue for a corporate event, the first thing is to identify the objective. After determining the purpose of the event, whether it is brand awareness, networking with clients, introducing new policies, or launching a product, you select a venue that aligns with your objectives.
For instance, if you wish to increase the exposure of your sponsors, then you need to find a venue where you can easily install a sponsor booth and bring the sponsors into the limelight.
Venue Capacity and Crowd
One has to pick a venue intelligently – compare the number of guests you are inviting with the space required to accommodate them altogether. There is no point in booking a large venue when the number of attendees is limited or choosing a skimpy venue when the guest list is long.
Moreover, you should carefully think about your guests and search for a venue that resonates well with them. A birthday party would require a casual and relaxed venue, whereas a corporate event would demand a formal and high-end venue.
Convenience of Location
For an event to have maximum attendees, it is crucial to book a venue within their reach – either from their homes or workplaces. If you are hosting an event out of town, booking an event close to the airport or hotels is preferable.
Since attendance at events isn’t a mandate, many people tend to skip it if the location is not within a reasonable distance. Therefore, as an event organizer, it is your duty to ensure that the event’s location is easy to commute to and all guests are present there.
Costing
When you are spending from your company’s treasury, you have to be extra cautious so that not even a single penny goes to waste. And for that, you have to book a location that doesn’t go overboard with expenses and is within your budget constraints.
You have to compare the kind of services and amenities provided to you at certain costs and evaluate their worth. Take into account all expenses like food and beverages and entertainment and then determine whether the venue is a good fit or not.
