John F. Clark 
It has become an arms race for who can incorporate the latest technology with more advancement. Several industries attempt to incorporate the latest technologies, and the political industry is on the run. The importance of social media platforms in initiating a political campaign has tremendous importance. In fact, political parties and politicians have made the best use of social media platforms in recent election days. But what unsurprisingly has become a new frontier for the political parties and politicians is that they are gradually embracing the usage of a smartphone app for election management.
A smartphone, in this fast-paced world, is part and parcel of every individual. From booking a ticket with just a fingertip to video streaming, a smartphone is all the world-class entertainment that anyone would want to get hold of. The revolutionary attempt to utilize the same gadget in the world of politics is apparently an innovative move. With this move, political parties and politicians can get an effective result to win the battle.
Talking about these applications, these apps are potential enough for reshaping the world of politics. Not just that, these apps for election management are capable of raising money and getting votes from the voters. However, politicians’ communication can also be handled by these applications.
An Introduction to the Advent of Political Applications
The era of political apps saw the light of the day in October 2008. With the advent of this newer technology, the politicians got hold of an organized move. The introduction to the political application concept organized an individual’s smartphone contact and enabled the supporters to call the friends who reside in the essential electoral districts. The application also featured a donation interface with news feeds, events about the local campaign events, and a list of the politicians’ positions on the major issues.
While the impact of the application on the campaign isn’t easy to be poured into words, approaching the 2010 midterm elections, other politicians and political groups developed applications to advance the issues.
3 Importance of Developing Apps in Election Management
Developing an application for election management is an opportunity to influence the public, which both the political parties and voters can leverage. Creating a political application is a new move by which politicians can learn to listen to the new voices and at the same time respond in their best possible ways. Below, it mentions the importance of an app to generate better political engagement and function politics at the city, state, or country level.
1. The Responsibility towards Community
An application might bring cohesion between digital and physical importance. While actual interaction with citizens is crucial, creating a mobile app helps a candidate or elected representative list and promote the future events scheduled on an individual’s agenda. This includes the description of events, addresses, and other relevant info. While reports might get published in the aftermath, they would be in the form of a video or an article. Creating an engaging app is the key factor, where the user experience should come in the first place when defining the entire concept. As far as usability is concerned, it might get all the more entertaining with the inclusion of a ‘Submit’ section. Another powerful way to enrich the app and make it better is user-generated content. Moreover, the topics of public interest might be addressed in the video, audio, or article sections that entirely depend on the content’s format. Delivering effective news about the campaign can also be considered an essential way.
2. Digital Campaigning
The interaction with the community begins ahead of getting into the office during the campaign for politicians. When candidates get the opportunity to express their ideas at this stage, it becomes essential for collecting and sharing the necessary information such that voters know the actual proposals more conveniently. And a content strategy plays a significant part in the political race with a massive story’s power. Thus, an article section must cover the political agenda and the strategies leading to an effective political campaign. Moreover, an app becomes a great tool for candidates to voice their thoughts about political awareness. To listen to future voters’ concerns and understand the community’s requirements, the communication role of an app can be of immense benefit. As a matter of fact, campaigning is considered one of the most effective ways of winning an election. Several political consulting firms can give the best techniques, such as Lead tech... To know more, click here.
3. Citizens’ Connections
In this world of digitalization, citizens are always connected. As far as political awareness, they are quick in reacting to what is happening around them. However, the most connected users might forget to use an app if they are not promoted in opening it quite frequently. Hence, the importance of push notifications comes into the picture. And hence, it is essential to the app’s lifecycle. They are used to make announcements and invite users to access the current content posted in the application. It can reach out to the right audience at the right time.
While giving a voice to the citizens is a significant aspect of every political interaction, a candidate requires possible channels to achieve the goals. A mobile app for election management is thus necessary to enhance political parties’ and politicians’ roles more efficiently. Beyond a political agenda or political campaign, a smartphone application can shed light on the non-partisan actions and initiatives to do what’s more effective for the community irrespective of the political orientations. A mobile app can not only bring people together, but also it can bring change to the world.
